In a city where basketball is deeply rooted into the culture but access to data and training is limited, Nike introduces Nike Hyper Court — the first ever on-court digital experience powered by Google.
Five Hyper Courts spread across five Barangays (districts) of Manila, each designed with portraits of NBA stars by Arturo Torres.
Without the need for data, ballers can step into these courts and receive custom training drills all through their phones.
With a bank of 75 pieces of training content, a web app, five smart murals and many collaterals, we created the visual identity of Nike Hyper Court.
We created court reveal assets for Hyper Court media launch and the ballers to post on social.
Using the cool illustrations featured in the training videos, we created prints to bring out the identity for Hyper Court.
IKEA: 40TH ANNIVERSARY PINS
It’s IKEA Singapore’s 40th birthday.
To commemorate this special moment in time, 18 limited editions enamel pins were designed to celebrate the timeless nature of IKEA furniture.
The pins were distributed through social posts from IKEA, various influencers and in-store.
Agency: BBH Singapore
Role: Art Director, Illustrator
Advertising, Integrated, Film
The Crowbar Awards 2017: Advertising, Film & Photography — 2 Gold, 3 Silver, 3 Bronze
As of Jan 2016, there are 1,411 stateless people living in Singapore. Without citizenship, they are denied of basic rights like education, employment, healthcare programs and freedom of movement.
The lack of awareness about statelessness amongst the citizens has led our Stateless to live their lives in a vicious cycle of prejudice and isolation.
Utilising various platforms, Almost Home creates awareness and a concern community to help increase their chances of attaining citizenship and improve their quality of life - bringing them a step closer to Home.
Involvement: Conceptualisation, art direction, copywriting, script writing, storyboarding, video production, photography, web design
The Crowbar Awards 2016:Interactive (Social Responsibility) — 1 Bronze
Surveys have shown that Singaporeans see the society as self-centred. Yet on the other hand, they see themselves as compassionate and friendly.
Although there has been an increase in social media attention and articles about good deeds happening around the country, everyone has chosen to disregard them due to human instinct of seeking out dramatic and negative events.
Our Kind, an online aggregator that focuses on sharing positivity around the country.
When such actions are being discovered and recognised by the public, the citizens will feel assured and more motivated to act upon them.
With Our Kind, it counters the assumption of Singapore being a self-centred society. Instead, a society that is kind.
Involvement: Conceptualisation, art direction, copywriting, app design
A publication done for a school assignment. Adapting content from the First Things First manifesto, the design inspiration came from the idea of circuses.
Creating a metaphor whereby trained animals depict how designers are being treated in today's society — captives forced to perform and accommodate under the commands given to them, unaware that they are acting in an unnatural form.
Break Your Tent Down urges designers to call for a return to a humanist aspect of design and remind them of their worth.
School: SP Design School
PAMERAN POSKAD SG50
Series of pen illustrations done for Pameran Poskad SG50. Original artworks were displayed and sold during the event.
Illustrating and inking, especially of nature-related things are one of my past-times. Here's a collection of artworks I've created throughout the years.