In a city where basketball is deeply rooted into the culture but access to data and training is limited, Nike introduces Nike Hyper Court — the first ever on-court digital experience powered by Google.
Five Hyper Courts spread across five Barangays (districts) of Manila, each designed with portraits of NBA stars by Arturo Torres.
Without the need for data, ballers can step into these courts and receive custom training drills all through their phones.
With a bank of 75 pieces of training content, a web app, five smart murals and many collaterals, we created the visual identity of Nike Hyper Court.
To commemorate this special moment in time, 18 limited editions enamel pins were designed to celebrate the timeless nature of IKEA furniture.
The pins were distributed through social posts from IKEA, various influencers and in-store.
Agency: BBH Singapore
Role: Art Director, Illustrator
Advertising, Integrated, Film
The Crowbar Awards 2017: Advertising, Film & Photography — 2 Gold, 3 Silver, 3 Bronze
As of Jan 2016, there are 1,411 stateless people living in Singapore. Without citizenship, they are denied of basic rights like education, employment, healthcare programs and freedom of movement.
The lack of awareness about statelessness amongst the citizens has led our Stateless to live their lives in a vicious cycle of prejudice and isolation.
Utilising various platforms, Almost Home creates awareness and a concern community to help increase their chances of attaining citizenship and improve their quality of life - bringing them a step closer to Home.
Involvement: Conceptualisation, art direction, copywriting, script writing, storyboarding, video production, photography, web design
Youths of today do not know about the existence of film preservation.
The rich film heritage of Asian Cinema is losing its worth as the younger generation finds it hard to appreciate.
Preserve_. aims to create a relation between film and life experiences. The campaign highlights the importance of film preservation as it is to the values and memories we hold onto dearly.
Involvement: Conceptualisation, art direction, copywriting, photography, web design, packaging design
School: SP Design School
In collaboration with Carmen Soo, Fann Kaye Linn & Joy Yang.
The Crowbar Awards 2016:Interactive (Social Responsibility) — 1 Bronze
Surveys have shown that Singaporeans see the society as self-centred. Yet on the other hand, they see themselves as compassionate and friendly.
Although there has been an increase in social media attention and articles about good deeds happening around the country, everyone has chosen to disregard them due to human instinct of seeking out dramatic and negative events.
Our Kind, an online aggregator that focuses on sharing positivity around the country.
When such actions are being discovered and recognised by the public, the citizens will feel assured and more motivated to act upon them.
With Our Kind, it counters the assumption of Singapore being a self-centred society. Instead, a society that is kind.
Involvement: Conceptualisation, art direction, copywriting, app design
A publication done for a school assignment. Adapting content from the First Things First manifesto, the design inspiration came from the idea of circuses.
Creating a metaphor whereby trained animals depict how designers are being treated in today's society — captives forced to perform and accommodate under the commands given to them, unaware that they are acting in an unnatural form.
Break Your Tent Down urges designers to call for a return to a humanist aspect of design and remind them of their worth.
School: SP Design School
BORN TO CREATE
A VSCO brand video done for a school assignment.
Copy: "There were moments when all you ever wanted to do was to turn back time. They may not have always been pretty or easy, but every one of them felt special. Each uniquely crafted for yourself, and created by you. You are born to create. So go beyond and create the unquestionable, the spontaneous and the meaningful. Because these creations are what makes you, you."
Involvement: Art direction, copywriting, video production
During my internship at Goodfellas, I worked on a bi-fold brochure + direct mailer which I illustrated from scratch.
Advertising (Online Guerilla), Digital
(All works shown are done within the 24hrs.)
Together with Iris Teoh, Ody Tay, Mavis Lok & Mhmd Mirza, we took part in the annual 24-hrs Crowbar advertising challenge in 2016.
Despite AsiaOne's 21 years of presence online, the news portal faces low brand awareness and low visibility of content. By bringing out the "cool" factor and the work-life balanceaspect of the brand, they are hoping to reach out to a younger target audience, who are mostly fresh graduates who are about to enter the working industry.
How can we refresh the perspectives of our new target audience towards AsiaOne?
People hate being neglected in a group, everyone wants to feel inclusive.
Using a full digital approach, Get Alive allows people to be immersed in a playful environment - an online dance party dedicated to the 21st birthday. The campaign also aims to introduce the new TA to a newly rebranded AsiaOne with the tagline - Live More with AsiaOne.
Involvement: Art direction, copywriting, app design, web design
PAMERAN POSKAD SG50
Series of pen illustrations done for Pameran Poskad SG50. Original artworks were displayed and sold during the event.
Illustrating and inking, especially of nature-related things are one of my past-times. Here's a collection of artworks I've created throughout the years.